the founder's office, staffed

Twelve desks. One co-founder.

Every desk runs on the same data spine: Shopify, Amazon, Flipkart, Blinkit, Zepto, Instamart, Meta, Google, payment gateways and couriers, reconciled into one truth. Pick the desks you need; bob staffs them.

desk 01 · finance, P&L and MIS

Money

Your true profit, every morning, with the leaks already plugged.

  • Product by channel P&L, GST-true, COD and RTO aware
  • Amazon, Flipkart and quick-commerce settlements verified against rate cards
  • Claims for weight disputes and short payments drafted before windows expire
  • Cash-flow forecasts across festive stocking, COD float and payroll
  • Fundraise support: models, cap table maths, valuation paperwork
settlement recon · week 31
bob₹42,300 in weight disputes, filed before the window closed. That is a Tuesday.
bob₹42,300 in weight disputes, filed before the window closed. That is a Tuesday.
desk 02 · performance marketing

Growth

Ads run by rules with an audit trail, never by vibes.

  • Daily kill, scale and budget calls from gate rules you approve
  • True ROAS: ad-platform numbers triangulated against bank revenue
  • Creative heatmaps by hook, format and audience with confidence labels
  • India-specific guards: payday-window holds, low-stock pausing
  • Full-account audits with waste and scale lists
daily gate run · 09:00
desk 03 · creative generation

Studio

Creative volume without the agency queue.

  • Copy bundles: hooks, primaries, headlines, descriptions, test hypotheses
  • Briefs for statics, carousels and video with beat-by-beat scripts
  • Compliance scan before anything ships: ASCI, AYUSH, FSSAI language
  • Creative memory: every test logged, winning angles feed the next batch
  • Landing pages for offers without touching your main site
batch 08 · 12 assets · brand-reviewed
desk 04 · retention and lifecycle

Retain

WhatsApp and email that know your cohorts and your discount limits.

  • Monthly WhatsApp calendars generated from live revenue data
  • Copy written against your brand rules with quality gates
  • Coupon codes created and matched to every campaign automatically
  • Cohorts, repeat rate and LTV at brand, product and variant level
  • Winbacks, post-purchase flows and segments that respect margins
whatsapp calendar · august · T2 festive
desk 05 · voice of customer and ORM

Listen

Every review, ticket and comment read daily, sorted into action.

  • Review mining across Amazon, Flipkart, your site and social
  • Product feedback themes delivered sorted, with counts
  • Fake-review attacks and dupe listings flagged with takedown drafts
  • Support insights: what floods your inbox and how to stop it
  • Cancellation-driver analysis from your own order data
review mining · last 7 days · 3 sources
desk 06 · product research and NPD

Lab

Validate demand before you manufacture, benchmark before you negotiate.

  • Search-demand analytics across Amazon, Flipkart, Blinkit and Google
  • Market sizing with honest India-depth numbers, never inflated TAMs
  • Vendor scouting: MOQ benchmarks, quote comparisons, landed-cost maths
  • Formulation briefs that dodge contract-manufacturer sameness
  • Launch playbooks: phased GTM with experiment trackers and cut rules
demand check · before any PO is raised
desk 07 · influencer marketing

Crew

Creators found, vetted, briefed and tracked to actual revenue.

  • Scouting with fake-follower and engagement-quality checks
  • Rate benchmarks by tier so you never overpay for reach
  • On-brand briefs with mandatory points and never-say lists
  • Code-level revenue tracking per creator
  • A compounding heatmap of which creators and content work for you
rate card · skincare · 214 quotes
desk 08 · inventory and channel ops

Shelf

Stock that respects MOQs, lead times and dark-store reality.

  • Forecasts with run rates, days of cover and reorder points
  • Festive planning with downside scenarios, not hope
  • Quick-commerce command center: fill rates per dark store, wallet ROI
  • RTO intelligence by courier, pincode and category
  • Oversold watchlists and expiry alerts before they cost you
dark-store fill rates · demotion line 80%
bobI watch fill rates per dark store. 81% in Gurugram gets a reorder drafted today.
bobI watch fill rates per dark store. 81% in Gurugram gets a reorder drafted today.
desk 09 · website and CRO

Site

A storefront that converts, with evidence behind every change.

  • Conversion audits grounded in cited research, not taste
  • Checkout leak analysis: payment success, drop-offs, app bloat
  • SEO hygiene: sitemaps, schema, page speed, content structure
  • Migrations without the traffic crater, redirects verified
  • Pixel and server-side tracking that survives headless setups
site health · audited nightly
desk 10 · brand HQ

Face

One brand bible that every piece of work obeys.

  • Brand bible in two forms: a human one and one agents actually follow
  • Design tokens extractable from your live site
  • Decks, letterheads, signatures and offer letters from one system
  • Label and packaging compliance checklists before print
  • Brand-fact tests so edits never silently break your voice
brand gate · run #47 · diwali statics
desk 11 · team and SOPs

People

Systems that survive attrition.

  • JDs, offer letters and onboarding docs on brand in minutes
  • KRA and KPI systems with target cascades and scorecards
  • Incentive models tied to contribution, not vanity metrics
  • Agency governance: briefs, access audits, handover checklists
  • SOPs captured from how your team actually works
kra scorecard · q2 fy27 · auto-drafted
desk 12 · the organisation brain

Brain

The moat: a company memory that compounds.

  • Every decision recorded with options, risks and owner
  • Ad tests, vendor history and courier performance never re-learned
  • Role councils: the CFO, CMO and ops view of any call, on demand
  • Daily command center: top three outcomes, blockers, EOD review
  • New hires inherit the whole memory on day one
company memory · decision D-114 recalled
bobEvery call lands here with its why. Ask me in March what we decided in August.
bobEvery call lands here with its why. Ask me in March what we decided in August.

bob does the work. You approve the calls that matter. Everything irreversible waits for your yes.

Say hello to bob first.

The founding cohort locks its price for life.

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