AI co-founder for Indian D2C brands

Hello, bob.
Run the brand. Skip the burnout.

bob reads your ads, orders, settlements and stock every morning, then hands you three decisions instead of nine dashboards. Built for Indian D2C, from RTO to festive planning.

You started a brand. You became its back office.

9
seller panels a founder checks every morning
15 hrs
a week lost to spreadsheet reconciliation
23%
of COD orders come back as RTO
60%
gap between ad-platform ROAS and bank revenue
bobNine panels every morning is a part-time job. I read them before your chai.
bobNine panels every morning is a part-time job. I read them before your chai.
how bob works

Reads. Thinks. Acts. Remembers.

01

Reads

Shopify, Amazon, Flipkart, quick commerce, Meta, Google, gateways and couriers. Every report, every morning.

02

Thinks

One reconciled truth: product by channel P&L, cohort maths, fill rates, creative fatigue, claim windows.

03

Acts

Drafts the claim, pauses the bleeding ad set, briefs the next creative batch, queues the winback. You approve; bob executes.

04

Remembers

Every test, decision and vendor quote lands in your company brain. Learnings compound instead of leaving with people.

the data spine

Nine panels in. One truth out.

Shopify
Amazon.in
Flipkart
Blinkit
Instamart
Meta Ads
Google Ads
Razorpay
Shiprocket
built on Indian rails

Most dashboards have never heard of RTO.
bob lives in it.

RTO by courier and pincodeCOD floatGST-true P&LFlipkart settlementsBlinkit fill ratesfestive calendarWhatsApp-first retentionmeeshodupe watchthinks in lakhs and crores
the moat

A company brain that compounds.

Nothing gets re-learned

Ad tests, vendor quality history, courier performance by lane: it all lands in one memory. New hires inherit it on day one.

Decisions with receipts

Every call is recorded with its options, risks and owner. Six months later you know why, and what to change.

Counsel on demand

Ask for the CFO view, the CMO view or the ops view of any decision. bob argues each side with your own numbers.

bobI remember the Surat RTO spike from July. Your next hire inherits it on day one.
bobI remember the Surat RTO spike from July. Your next hire inherits it on day one.
from the founder

"I spent years being the back office for real D2C brands. bob is that work, productised."

Read the manifesto
early access

Say hello to bob first.

Tell us where it hurts. The founders with the sharpest fires get the earliest invites.

We onboard the first 20 brands hand in hand. Your answers decide the order.
The founding cohort locks its price for life, before public pricing exists.