Ask bob anything.
What exactly is bob?
bob is an AI co-founder for Indian D2C brands. It connects to your sales channels, ad accounts, payment gateways and couriers, reconciles everything into one truth, and then works: files claims, drafts campaigns, briefs creatives, forecasts stock, and hands you the decisions that actually need a founder.
Is this another dashboard?
No. Dashboards end at charts. bob ends at closed loops: the claim filed, the ad set paused, the winback queued, the vendor quote benchmarked. Reports are a by-product, action is the product.
Is bob an agency replacement?
For a lot of the work, yes. The difference: agencies juggle twenty accounts and take their learnings when they leave. bob works only on your brand and its memory stays with you, compounding.
What does bob connect to?
Shopify, Amazon.in, Flipkart, Blinkit, Zepto, Swiggy Instamart, Meta Ads, Google Ads, payment gateways like Razorpay and Cashfree, courier platforms like Shiprocket, plus WhatsApp for retention. If a channel has no API, bob still gets the reports; that problem has been solved before.
Can bob actually take actions on my accounts?
Only with guardrails. Everything runs dry-run first, irreversible actions wait for your approval, and every applied change is logged with a before and after. You set how much rope bob gets, and you can pull it back anytime.
Is my data safe?
Your data stays yours. It is never used to train models for other brands, never sold, and never shared across customers. Access is scoped per connection and you can disconnect any source at any time. We build to DPDP Act expectations from day one.
When does bob launch?
bob onboards in cohorts of 20 brands, hand in hand. The first cohort starts when the doors open; your waitlist order and your answers decide your invite. No fake countdown timers.
How much will it cost?
Public pricing arrives at launch. The shape is decided: you staff the desks you need and pay by monthly order volume, in rupees, with UPI AutoPay. The founding cohort locks its starting price for life.
The anchor: a human founder's office costs ₹2L to 4L a month. bob's full office will cost less than one junior hire.
a human office: ₹2L to 4L/mo · bob: less than one junior hire
I am pre-launch. Is bob for me?
Yes. The Lab desk exists for exactly this: demand validation before manufacturing, vendor benchmarks before negotiation, and a launch playbook with cut rules. Start small, add desks as the brand grows.
Do I need a team to use bob?
No. Solo founders are the reason bob exists. If you do have a team, bob becomes the shared brain: same numbers, same memory, no more knowledge leaving with people.
What happens after I join the waitlist?
bob writes to you with build updates: what shipped, what is next, what the early cohort is learning. No spam, unsubscribe anytime. When your invite is ready, you will know.
Who is behind hlobob?
Atharva Singh, who spent years running the founder's office for real Indian D2C brands: the reporting pipelines, the ads systems, the WhatsApp calendars, the reconciliations. bob productises that work. The manifesto tells the full story.