how plans will work

Staff your office.
Pay for what you staff.

No price table until launch, on purpose. Here is the shape, so you know exactly what you are joining the waitlist for.

01 · ALWAYS INCLUDED

Spine + Brain

Every plan starts with the data spine (all your channels, reconciled into one truth) and the company brain (the memory that compounds). Neither is optional. They are the point.

02 · YOU CHOOSE

Pick your desks

Staff two desks, six, or all of them. Swap a desk each quarter as the business shifts: Lab in before an NPD sprint, Crew in before festive.

03 · THE ONLY METER

Order volume

Price scales with monthly orders, the number you already think in. No seat maths, no credit anxiety, no tax on growth.

try the shape

Which desks would you staff today?

Spine 🔒Brain 🔒

2 desks + Spine + Brain.

the only meter

One meter decides the bill: monthly orders.

No seats to count and no credits to top up. Orders are the number you already track, the number your 3PL already reports, and the number that only grows when revenue does. When volume crosses into a higher band, the price steps up with it. The exact band edges arrive with the price table at launch.

BAND 01Starting out
BAND 02Repeat engine
BAND 03Scale
BAND 04Custom

Same desks in every band. Only the meter moves.

bobPrice follows your monthly orders. You already track that number daily.
bobPrice follows your monthly orders. You already track that number daily.
the maths you already did

You have priced this office before.

Somewhere in your Drive there is a hiring plan for this exact office: an analyst, a performance marketer, a finance exec, a retention manager, and the agency retainers holding it all together. In salaries alone that sheet runs ₹2L to 4L a month, before attrition does its rounds.

bob staffs the same desks on one subscription. He reads every settlement line and he does not take leave during festive season. When you ask why he made a call, he shows his working.

role to desk map
performance marketer→ Growth desk
finance exec→ Money desk
retention manager→ Retain desk
creative retainer→ Studio desk
category researcher→ Lab desk
influencer manager→ Crew desk
week one

What the first week looks like.

01 · DAY ZERO

Connect your channels

Shopify, Meta, Google, Amazon, Flipkart, Razorpay, Shiprocket. Read-only keys through standard connectors, and under an hour of your time.

02 · DAYS ONE AND TWO

bob reads your history

Orders, settlements, ad spend and reviews flow into the data spine and get reconciled into one set of numbers. The first pages of your company brain are written from what he finds.

03 · DAY SEVEN

The first morning brief

Your true P&L by channel, the leaks bob found in your settlements, and the first claims drafted for your sign-off. From then on it arrives every morning.

the founding cohort

First 20 brands lock their price for life.

  • Whatever plan you start on, that price never rises for you
  • Hand-in-hand onboarding, direct access to the founder
  • Your fires shape what bob builds first
  • The only discount that survives launch

The anchor, for when numbers do arrive: a human founder's office runs ₹2L to 4L a month in salaries. bob's full office will cost less than one junior hire. More in the FAQ.

bobFirst 20 brands keep their price for life. I keep count.
bobFirst 20 brands keep their price for life. I keep count.

Say hello to bob first.

The founding cohort locks its price for life.

Join the waitlist